Close Menu
Farm Automation TodayFarm Automation Today
  • News
    • Agricultural Drones
    • Animal Health
    • Artificial Intelligence
    • Autonomous Robots
    • Autonomous Vehicles
    • Data & Analytics
    • Energy
    • Environment
    • Farming Equipment
    • Harvesting Technology
    • Internet of Things (IoT)
    • Livestock
    • Microsensors
    • Plant Health
    • Precision Agriculture
    • Robotics
    • Satellite Crop Monitoring
    • Soil Management
    • Sowing and Planting
    • Sustainability
    • Water & Irrigation
    • Weather & Climate
    • Weed Control
    • Yield Monitoring
  • Technology Features
  • Stock and Shares
  • Videos
  • Events
  • About This Site
  • Meet the Writers
  • Advertising
  • Email Newsletters
X (Twitter) LinkedIn
  • About This Site
  • Advertising
  • Meet the Writers
  • Free Email Newsletters
LinkedIn X (Twitter)
Farm Automation TodayFarm Automation Today
Get Weekly Email News Alerts >
  • Automation News
        • Agricultural Drones
        • Animal Health
        • Artificial Intelligence
        • Autonomous Robots
        • Autonomous Vehicles
        • Data & Analytics
        • Energy
        • Environment
        • Farming Equipment
        • Harvesting Technology
        • Internet of Things (IoT)
        • Livestock
        • Microsensors
        • Plant Health
        • Precision Agriculture
        • Robotics
        • Satellite Crop Monitoring
        • Soil Management
        • Sowing and Planting
        • Start-Ups
        • Sustainability
  • Tech Features
  • Videos
  • Stocks & Shares
    • AGCO Corporation (AGCO)
    • Ageagle Aerial Systems Inc (UAVS)
    • Caterpillar Inc. (CAT)
    • CNH Industrial NV (CNHI)
    • Deere & Company (DE)
    • Kubota Corporation (KUBTY)
    • Trimble Inc (TRMB)
  • Events
    • Virtual
    • North America
    • Europe
    • MENA
    • Asia
    • South America
Farm Automation TodayFarm Automation Today
Sustainability

Agriculture 4.0 – New Holland Smart Farm established in Italy

Matt PeskettBy Matt PeskettNovember 29, 2021No Comments
Agriculture 4.0 - New Holland Smart Farm established in Italy
Share
LinkedIn Twitter Facebook Email

New Holland has chosen Italy as the location for its first official smart farm. The ‘New Holland Smart Farm’ will be located in Bologna at ‘Il Raccolto’ or ‘The Collection’ – an agricultural co-operative that cultivates around 1,400 hectares (3,500 acres) of land to grow cereals, wheat, livestock feed crops and grapes. Through the partnership the farm will go on to demonstrate successful sustainable farming with a connected fleet environment, energy-independence and a circular economy model.

Connected fleet environment

Il Raccolto farm already runs a fleet of more than 80 New Holland machines made up of the brand’s most advanced tractors, combine harvesters, forage harvesters, telehandlers, balers, light construction equipment and grape harvesters. As the New Holland Smart Farm it will support the brand’s research by providing agronomic data collected through the telematics systems on these machines.

Parag Garg, Chief Digital Officer CNH Industrial explains: “At Il Raccolto farm, New Holland will demonstrate first-hand its vision for Agriculture 4.0, as many of the machines in the farm’s fleet are connected through MyPLM Connect telematics. We know that a connected fleet provides more efficiency and uptime – ultimately providing a higher ROI for our customers. This partnership is yet another example of how New Holland is leading the future of farming by delivering the best digital and technology solutions to our customers.”

Energy-independence

Il Raccolto already operates its own anaerobic biodigester and currently produces biogas from the farm’s agricultural waste. It plans to start production of biomethane and is working towards becoming entirely energy independent. This aligns perfectly with New Holland’s desire to demonstrate its Energy Independent Farm model, where animal and food waste, crop residues or specific energy crops are used to generate biogas in a biodigester.

Circular economy model

The biogas is used to power the farm and refined into fuel-grade biomethane to power a New Holland Methane Power Tractor (such as the award-winning T6 model). The by-products of this complete process are used as natural fertilisers and help to improve soil quality. This closed-loop circular economy approach can achieve a carbon-neutral, or even carbon-negative agriculture.

‘Sustainable Tractor of the Year’ award goes to the T6 Methane Power Tractor
T6 Methane Power Tractor [Image source: New Holland Agriculture]
Carlo Lambro, New Holland Brand President, stated: “Il Raccolto farm is the perfect partner for this initiative: they are a loyal New Holland customer with a large fleet of our equipment and, like us, they view sustainability as a business approach. Our partnership will enable us to offer our customers and stakeholders the full experience of successful sustainable farming with energy- independence and a circular economy model.”

Il Raccolto farm will have a multi-faceted role as the New Holland Smart Farm. It will be the brand’s official demonstration farm in Italy and the base for its European Training Team and it will host events for its dealers and customers to enjoy the full experience of sustainable farming with New Holland in the field.

The farm will also be a centre for knowledge exchange with New Holland employees, aimed at improving the customer experience through an in-depth understanding of agriculture 4.0 technologies, the circular economy model and biomethane on the farm.

“The visitors will be able to see first-hand how this can be achieved with New Holland’s equipment, where our advanced PLM and telematics solutions create an ecosystem of interconnected machines.” adds Lambro “The ‘New Holland Smart Farm’ will be a knowledge centre where we will demonstrate our equipment, deliver training, and share our technological and agronomic know-how, with the aim of spreading sustainable farming practices.”

Smart Farm Experience
Smart Farm Experience [Source: CNH Industrial]
Share. LinkedIn Twitter Facebook Email
Matt Peskett
  • Website
  • X (Twitter)
  • LinkedIn

Matt has worked in digital publishing and media for over two decades across the science, technology, food and agricultural sectors. With a lifelong passion for growing his own food, Matt also produces 300kg giant pumpkins for exhibition and volunteers with the Royal Horticultural Society. He has a sizeable horticultural social media presence and has been a finalist in the Garden Media Guild's blog of the year and social media awards. Matt also dabbles in start-up investment with companies like Small Robot Company, Drone Ag and RootWave.

Related Stories

Precision Agriculture

John Deere and SpaceX to help farmers overcome rural connectivity challenges

January 16, 2024
Autonomous Robots

Autonomous mobility company Burro closes US$24 million Series B

January 12, 2024

Upcoming Events

Feb 6
Featured Featured February 6 - February 8

World FIRA 2024

View Calendar
Latest News

John Deere and SpaceX to help farmers overcome rural connectivity challenges

January 16, 2024

Autonomous mobility company Burro closes US$24 million Series B

January 12, 2024

Morse Micro and Zetifi collaborate to extend long-range Wi-Fi capabilities

January 12, 2024
Visited our sister title?
Site Information

About This Site
Advertising
Meet the Writers
Free Email Newsletters

LinkedIn X (Twitter)
  • Vertical Farming Today
© 2022 Farm Automation Today is a Firetop Media publication by Firetop Ltd 4854392 | © Editorial images: stock.adobe.com | All rights reserved
Privacy Policy | Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
ab1 yearOwned by agkn, this cookie is used for targeting and advertising purposes.
CMID1 yearCasale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO3 monthsCMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS3 monthsCMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMST1 dayCasale Media sets this cookie to collect information on user behavior, for targeted advertising.
DSID1 hourThis cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
id1 year 1 monthSet by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE3 monthsThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE1 dayThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc1 year 1 monthQuantserve sets the mc cookie to anonymously track user behaviour on the website.
mdata1 year 1 monthThis cookie is used by Media Innovation group and registers a unique ID to identify a visitor on their revisit, in order to show them relevant ads.
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
ov1 year 1 monthThis cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement.
pxrc2 monthsThis cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas31 yearRLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid3 monthsMediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
__gads1 year 24 daysThe __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_154262053_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
u1 yearThis cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors.
uid1 year 1 monthThis is a Google UserID cookie that tracks users across various website segments.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
GoogleAdServingTestsessionNo description
ppwp_wp_session30 minutesNo description
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
na_id1 year 1 monthThe na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
na_rn1 monthThe na_rn cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sc_e1 monthThe na_sc_e cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sr1 monthThe na_sr cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_srp1 minuteThe na_srp cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_tc1 year 1 monthThe na_tc cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
ouid1 year 1 monthAssociated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
d3 monthsQuantserve sets this cookie to anonymously track information on how visitors use the website.
SAVE & ACCEPT
Powered by CookieYes Logo