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Start-Ups

Precision AI, IntelliCulture and Vega join John Deere 2023 Startup Collaborator program

Matt PeskettBy Matt PeskettJanuary 12, 2023No Comments
Precision AI, IntelliCulture and Vega join John Deere 2023 Startup Collaborators program
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2023 sees a fresh batch of eight start-ups entering the Deere & Company Startup Collaborator program. Launched in 2019, the Startup Collaborator helps John Deere to enhance precision technology in its agriculture and construction equipment.

Previous companies that have benefitted from the program include Bear Flag Robotics, a company acquired by John Deere in 2021 to support the company’s autonomous tractor solutions. In 2022, John Deere also invested in Hello Tractor, a program participant that connects tractor owners with smallholder farmers through a farm-equipment sharing app.

“This year’s group shows the importance of connecting with the start-up community across a broad range of applications and technologies,” said Julian Sanchez, director of emerging technology at John Deere. “These connections help John Deere better understand opportunities to advance precision technology in agriculture and construction.”

Three standout agri companies participating in the 2023 Startup Collaborator include:

  1. Precision AI, a start-up that’s creating the world’s first artificial intelligence-powered agricultural drones for plant-level herbicide applications at broad-acre scale.
  2. IntelliCulture, a company providing farm equipment management software that helps drive sustainable farming practices through actionable insights, efficiency improvements and risk mitigation.
  3. Vega is the window that certifies agribusiness sustainability to the world. Supporting sustainable production, Vega impacts the entire agri-food chain through traceability, risk analysis and monitoring of Environmental, Social and Governance (ESG) practices.

“The Startup Collaborator is an exciting way for big ideas to grow into something larger,” said Michele Kaiser, business development manager for the John Deere Intelligent Solutions Group. “As John Deere continues searching for new and interesting ideas, we can add value to our customers – even if we’re not sure exactly how that might look. We are trying to help farmers solve big challenges in efficient ways. To do this, we need access to a lot of great ideas, so it’s exciting to welcome these companies into the 2023 Startup Collaborator cohort and to see what we can learn from each other by working together.”

The five other 2023 program members are:

Albedo, a start-up company developing low-flying satellites that will collect visible and thermal imagery at ultra-high resolution.

ANELLO Photonics, a company that is disrupting the navigation industry with their Silicon Photonics Optical Gyroscope, a low-noise and low-drift optical gyroscope smart sensor for autonomous applications.

GrAI Matter Labs is in the business of Life-Ready AI – artificial intelligence that feels alive, delivering brain-inspired chips that behave like humans do and makes devices assisting humans act, and react, in real time.

Impossible Sensing, an aerospace company developing and applying space technology to the agriculture industry to help the world become carbon neutral.

RodRadar, a company transforming excavation. Its Live Dig Radar™ technology provides real-time, on-site, automatic alerts to prevent damage to underground utility infrastructure during excavation.

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Matt Peskett
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Matt has worked in digital publishing and media for over two decades across the science, technology, food and agricultural sectors. With a lifelong passion for growing his own food, Matt also produces 300kg giant pumpkins for exhibition and volunteers with the Royal Horticultural Society. He has a sizeable horticultural social media presence and has been a finalist in the Garden Media Guild's blog of the year and social media awards. Matt also dabbles in start-up investment with companies like Small Robot Company, Drone Ag and RootWave.

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